The key to successfully starting any business is a good business plan. In his Books, “Business Plan Secrets Revealed,” Mike Elia walks you through the business plan process step-by-step: from gathering the evidence you’ll use to build your plan to delivering your plan to qualified investors.
His books provides the basic information you need to write a business plan. But its real focus is revealing how to communicate your plan to investors and convince them that your business is their best investment choice.
When I first opened Business Plan Secrets Revealed, my heart sank. You see, I had promised Mike I would read his book completely before writing a review. And Business Plan Secrets Revealed is no ordinary Books with one sentence paragraphs, large fonts and hefty margins. It’s crammed full of information!
But as I began to read, I was pleasantly surprised. Mike’s writing style is engaging and practical, and his explanations simplify difficult concepts. Throughout the book, I felt as though a friend was sitting with me on the back porch, matter-of-factly explaining exactly how to do something. It’s the kind of simple practicality that you can achieve only when you fully understand a subject.
Business Plan Secrets Revealed starts with tips for collecting and organizing the information you’ll need. From the beginning, Mike concentrates on overcoming your biggest single challenge–bridging the investor confidence gap. In the chapter “Show Me the Numbers,” Mike provides some of the clearest explanations of business financial statements that I’ve ever read If concepts like stockholders’ equity or statements of cash flow make your eyes glaze over, then your salvation has arrived.