How to Adapt Your SEO to Google’s Core Web Vitals and Core Update

what is core web vitals

 On May 4th, 2020, rolled out its second core search algorithm update for the year. There was a major update in the search ranking for different websites, leaving many companies in complete awry. Termed as the Google Core Update in May 2020, domains related to travel, tourism, live events, etc., experienced major fluctuations in their ranking.

Core Web Vitals, are three metrics that score a user’s experience loading a webpage. These metrics score how quickly page content loads, how quickly a browser loading a webpage can respond to a user’s input, and how unstable the content is as it loads in the browser.


Today, we’re building on this work and providing an early look at an upcoming Search ranking change that incorporates these page experience metrics. We will introduce a new signal that combines Core Web Vitals with our existing signals for page experience to provide a holistic picture of the quality of a user’s experience on a web page.

As part of this update, we’ll also incorporate the page experience metrics into our ranking criteria for the Top Stories feature in Search on mobile, and remove the AMP requirement from Top Stories eligibility. Google continues to support AMP, and will continue to link to AMP pages when available. We’ve also updated our developer tools to help site owners optimize their page experience.

Also See: How To Get $350 Credit To Run Google Ads For Free

A note on timing: We recognize many site owners are rightfully placing their focus on responding to the effects of COVID-19. The ranking changes described in this post will not happen before next year, and we will provide at least six months notice before they’re rolled out. We’re providing the tools now to get you started (and because site owners have consistently requested to know about ranking changes as early as possible), but there is no immediate need to take action.

Google considers Core Web Vitals to be a set of particular elements that contribute to a webpage’s overall user experience. Three specific page performance and user interaction statistics make up Core Web Vitals: greatest contently paint, initial input delay, and cumulative layout shift.

Everything in Core Web Vitals that satisfies Google will likewise satisfies your users. Even if Google doesn’t say so, marketers desire a website that provides a pleasant user experience. Users who have a positive user experience are less irritated, and websites with a positive user experience have higher conversions. Websites that are well-maintained and simple to use improve a company’s brand image.

We believe user engagement will improve as experiences on the web get better — and that by incorporating these new signals into Search, we’ll help make the web better for everyone. We hope that sharing our roadmap for the page experience updates and launching supporting tools ahead of time will help the diverse ecosystem of web creators, developers, and businesses to improve and deliver more delightful user experiences.

Please stay tuned for our future updates that will communicate more specific guidance on the timing for these changes to come into effect. As always, if you have any questions or feedback, visit our webmaster forums.

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